Daily Insights

Care Before Cosmetics

By: Mackenzie Baker | Dec 27, 2019


As consumers continue to lean into skincare, their treatment regiments grow increasingly complex—providing new opportunities for brands to earn customers.

But when it comes to visibility and sales, brands can’t compete against retailers like Sephora and Ulta. What can be done to remain top of mind for new prospects?

The tenth annual Digital IQ Index: Beauty US 2019 benchmarks the digital performance of 124 brands. To learn more, visit Gartner.com/marketing.