Daily Insights

Changing Content Consumption

By: Mackenzie Baker | Dec 13, 2019

The recipe for success across food brands is evolving as grocery sites replace brand sites along the path to purchase. How can food brands adapt to changing content consumption?

While brands have ramped up ingredient and nutritional information and recipe content, competing with high-traffic editorial sites continues to be an uphill battle. And what can brands do to win on private label-friendly retailers like Walmart?

The Digital IQ Index: Food US 2019 benchmarks the digital performance of 138 brands. To learn more, visit Gartner.com/marketing.