Daily Insights

China’s Complicated Luxury Landscape

By: Alizah Asif Farooqi | Aug 29, 2019


China’s luxury market continues to grow, but its digital ecosystem is challenging for brands as they compete for traffic and engagement.

From established social, search, and e-commerce platforms like Weibo, WeChat, Tmall, and Baidu to newer apps like Douyin and RED, how can brands navigate China’s complicated digital landscape to reach consumers?

The 7th annual Gartner L2 Digital IQ Index: Luxury China benchmarks the digital competence of 86 fashion, watch and jewelry brands. To learn more, visit GartnerL2.com.

See more: China , China Luxury