Daily Insights

Chipotle’s Burrito Day Giveaway

By: Mackenzie Baker | Apr 03, 2020

Chipotle is making sure healthcare workers across the country are staying well fed during the pandemic. 

Chipotle is one of many restaurant brands continuing to serve customers through pick-up and drive-thru during the Coronavirus pandemic. However, in honor of National Burrito Day on April 2nd, the brand stepped it up a notch by donating 100,000 burritos to healthcare workers across the country. The restaurant created a “Burritos For Healthcare Heroes” form on its website that any applicable worker can fill out to receive a free burrito box for their medical unit—each box contains around 25 burritos. The boxes will be delivered during World Health Worker Week, which runs from April 6-11. 

To deliver the burritos, Chipotle has partnered with DoorDash, which allows customers a contactless delivery option. For other customers looking to celebrate National Burrito Day, the brand is giving free queso with any entree order in addition to free delivery for orders over $10. The limited-time offer could help renew Chipotle’s customer loyalty, according to a Gartner report—which is particularly important given how hard the brand has worked to rebuild its reputation. Other brands joining Chipotle in serving healthcare workers include Starbucks, which is giving workers free coffee, and Krispy Kreme, which is giving away free dozens of donuts every Monday. 

Giving back to those on the front line of the Coronavirus pandemic is a simple, joyful way to bring happiness during a tough time in a move that could resonate with health care workers and fellow customers long after the pandemic has ended.