Retailers have made significant strides digitally over the past year, outfitting their sites with store appointment booking, live in-store inventory, and same-day pickup. However, many fail to broadcast these capabilities across digital marketing channels, allowing competitors to upstage them in the process.
Best-in-class retailers like Walmart invest in promoting their fulfillment and drive-to-store services across digital marketing platforms. Gartner L2’s most recent omnichannel report reveals a variety of approaches, from display advertisements emphasizing fulfillment capabilities to Instagram images seeking to drive users to stores.
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