Daily Insights

Coffee Culture

By: Mackenzie Baker | Oct 09, 2019

Coffee is one of the world’s favorite beverages.But why are some people more dependent on coffee than others?  Turns out the answer may lie in one’s DNA. 

From seasonal coffee drinks to National Coffee Day, the beloved beverage is celebrated often. A study from Northwestern University revealed that people can condition themselves to enjoy the taste of coffee by being rewarded with the energy boost the caffeine provides. According to a Gartner L2 report on the topic, ground coffee sales are up 12% on Amazon, and expected to rise. Consumers are acquiring more coffee to make at home to satisfy their cravings. 

For those that would rather have their coffee made for them, they’re in luck, as boutique coffee shops continue to pop up all around the world. Thanks to the uber-popular Starbucks and Dunkin’, consumers are able to find plain and fancy coffee drinks almost anywhere they go. Though both places are known for coffee beverages, including the seasonal drinks and creative flavors, both companies have found great success in selling an “experience” to every customer that goes in the stores. 

Coffee has been around for just a few centuries, but has made an indelible mark in the world as an adored drink that can be enjoyed any time of day. Two billion cups of coffee are now enjoyed per day, showing that coffee’s staying power will not be swayed anytime soon.