Nordstrom is entering the secondhand shopping world.
Nordstrom is opening up a consignment store labeled “See You Tomorrow” where customers can peruse unused designer pieces from brands including Burberry and Isabel Marant. The shop will be stocked with returned items from the Nordstrom Quality center that have been refurbished, repaired and cleaned; the item assortment includes women’s and men’s apparel, shoes, handbags, jewelry, and other accessories. Nordstrom will also be accepting previously owned items from customers who can drop pieces off at the brand’s New York flagship store in exchange for gift cards. The Nordstrom gift cards will be redeemable at Nordstrom, Nordstrom Rack, HauteLook and Trunk Club.
The “See You Tomorrow” shop will operate out of the brand’s flagship store and online, where customers can shop for luxury and secondhand items. Opening the resale shop puts the company in direct competition with secondhand fashion companies like The RealReal and Fashionphile—a consignment website recently acquired by Neiman Marcus. Nordstrom’s digital prominence—which contributed to the company’s second place ranking in Gartner’s Digital IQ Index: Department Stores—could help the brand stand out amongst adversaries online.
Nordstrom is the latest department store brand to grab onto the growing resale market. As such,the company’s new focus on sustainability could actually help sustain its success in the evolving market space.