For its 60th anniversary, Little Debbie launches an Oatmeal Creme Pies cereal, featuring bite-sized replicas of the popular snack food.
The Oatmeal Creme Pies cereal will taste like its full-sized counterpart with hints of cinnamon, nutmeg, and molasses mixed into mini pie pieces. Each bite also includes a creme-frosting coating to match the creme filling of an Oatmeal Creme Pies. The cereal boxes will feature the new breakfast food next to the recognizable Little Debbie mascot, making it easy to find a box once it hits grocery shelves later this year. While this will be the first cereal of its kind for Little Debbie, the snack brand joins a growing list of food and restaurant companies expanding into the cereal aisle. For instance, Jolly Ranchers, Hershey’s, and Dunkin’ have all served up versions of their popular products to cereal enthusiasts this year.
Rumors of the Oatmeal Creme Pies cereal took over Instagram and Twitter in early September after fervent fans began sharing pictures of the branded boxes. Little Debbie quickly took to Instagram to confirm the cereal story, inviting fans to follow its social media channels for more details, such as when they can get their hands on a box. By engaging with interested cereal eaters via social media, Little Debbie could build buzz around the product release and cultivate a new audience of breakfast food buffs. Though it is engaging with fans in regards to the Oatmeal Creme Pies cereal, encouraging consumers to follow its social channels gives Little Debbie an additional opportunity to promote other products, like Zebra Cakes, Swiss Cake Rolls, and Cosmic Brownies, to an already engaged audience according to a Gartner report on the topic.
Little Debbie’s Oatmeal Creme Pie cereal could give grocery shoppers a new, yet nostalgic taste of its popular snack food. By expanding into the cereal aisle, Little Debbie can keep its products and images current, allowing it to appeal to familiar fans and new grocery shoppers alike.