Data & Gabbana

Predictive algorithms can aid in everything from Spotify playlists to Netflix recommendations—but they might help you get dressed too, thanks in part to efforts made by Stitch Fix.

Ben Romero—Specialty Retail research specialist at Gartner For Marketers—talks about Stitch Fix’s efforts in using predictive algorithms not only to recommend clothing, but inform site content strategies.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit gartner.com/marketing.