Daily Insights

The Digital Balance

By: Mackenzie Baker | Oct 10, 2019

Social media addictions are becoming commonplace as technology takes up more of people’s daily lives. Some businesses have now begun requesting employees take a “Digital Detox” in an effort to encourage them to put down their phones. 

As problems like “tech neck” become more prevalent, companies are instituting “digital detox” business plans into offices in an effort to get people to take breaks from their technology and social media. Satellite Internet, an online resource company, sponsored a competition where one winner would get paid $1,000 if they could spend a whole weekend in a retro Airbnb in Joshua Tree National Park without any technology. Thursday, October 10th marks World Mental Health Day, not just within the real world, but within the digital world. It has become crucial for businesses to adopt a digital presence, according to a Gartner L2 report on this topic, but that presence could come at a cost for those who now rely on social media for their everyday lives.  Here’s how brands can facilitate a more balanced relationship with the consumers they so value.

While businesses have just started implementing programs to help employees detach from social media, many people have begun to detox on their own in an effort to better their personal health. Teens and young adults spend the most time on their phonesnotably, they are also the age groups with the highest rates of depression, anxiety, and other mental health issues tied to social media usage. Companies and professionals have created game plans to reset people’s needs for their phones or social media. Digital detox bootcamps, retreats, and seminars are offered around the country just for this purpose. 

Mental health should be prioritized not only by businesses in the real world, but by brands in the digital world. HSBC, for example, has partnered with United for Global Mental Health in a digital campaign, “Speak Your Mind” that depicts real-life accounts of those suffering from mental health issues. With the average person checking their phone eighty times a day, adding a dash of digital detox may be the key to a healthy relationship between brands and consumers. 

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