Daily Insights

Dollop of Dairy Free

By: Mackenzie Baker | Jan 31, 2020

Ben & Jerry’s is helping those with dietary restrictions still enjoy a sweet treat. 

The ice cream brand has released a line of vegan and dairy-free ice cream that is both lactose and nut-free. Rather the frozen dessert will be made from sunflower butter and will be released in three specialty flavors: Creme Brulee Cookie, “Milk” & Cookies, and Mint Chocolate Cookie. These new ice creams will mark Ben & Jerry’s first foray into using sunflower butter—the brand has used almond milk in the past to create vegan ice creams, but now those with nut allergies will also be able to indulge. Ben & Jerry’s is referring to the new items as “non-dairy frozen desserts” to assure customers that the ice creams do not, in fact, contain any cream. Customers will be able to find the frozen desserts everywhere Ben & Jerry’s is already sold and will be available for $6 a pint. 

In addition to the non-dairy innovation, Ben & Jerry’s has been busy releasing a few other products. The brand has recently partnered with Netflix to release the Netflix and Chill’d flavor, which contains peanut butter ice cream, sweet and salty pretzel swirls, and fudge brownies. Ben & Jerry’s has also released snackable packs of cookie dough chunks, available in three flavors. The brand has been diligently promoting all it’s new flavors and items on social media—particularly on Instagram, where Ben & Jerry’s is ranked third in top food branded posts in a Gartner report on the topic. 

Ben & Jerry’s is making sure everyone can indulge in its confectionary creations. Using sunflower butter to create frozen treats could be the start of something new, especially as plant-based eating becomes more prevalent.