Yelp and GoFundMe have teamed up to help struggling businesses.
Through a new partnership, Yelp users can now donate in one click of a button on a business’ brand page. The partnership extends to fitness centers, restaurants, beauty parlors and more shops that have set up donation pages during the Coronavirus pandemic. Small businesses across the United States have suffered economic loss as a result of self-distancing appeals—businesses like yoga studios and breweries have seen a 78%-85% decrease in customer interest, while restaurants have fallen 67% since March 10th. Though efforts such as buying gift cards are trending, Yelp’s method provides a straightforward, digital approach to supporting businesses that could prove more appealing to those looking to lend a hand.
For a business to utilize the Yelp and GoFundMe partnership, it must have less than five locations and a GoFundMe account—the initiative is rolling out first for businesses in cities hit hardest by the pandemic. GoFundMe has a small business locator on its website, which can help attract new local audiences, according to a Gartner report on the topic, as well as make it easier for customers to find places to donate. Both Yelp and GoFundMe are also working with Intuit QuickBooks, an accounting company pledging $1.5 million in donation matching.
Providing an accessible donation outlet for customers is the latest way digital brands are helping brick and mortar stores during the Coronavirus pandemic. It seems the best way to let customers know you care in the time of social distancing is to help them help others.