While influencers have become a bonafide social media category of their own, a specific type of influencer—the Foodie—holds the key to any cuisine-captivated follower’s heart.
When done right, food Instagram accounts can make a viewer’s mouth water. Pictures of delicious pasta, pastries, and every delectable dish in-between are posted by foodies sharing their passion with the social media world. Some Instagram food accounts, like New Fork City, have almost one million followers and highlight the best meals and places to eat and drink around New York City. Eating establishments yearn to nab a juicy digital post on their feed, knowing it can bring tons of new customers to their brick-and-mortar businesses. Instagram food accounts that tag the establishments they are eating from can help those businesses get even more site interaction, according to a Gartner L2 report on the topic.
It’s not enough for a food to be tasty to make it on Instagram—it must also be photogenic. To that point, restaurants and foodies are both excited about the recent iPhone 11 launch, which features an improved night mode and three camera lenses, both of which help to take better photos of food—particularly those in dimly lit restaurants.
Brands can look to Instagram foodies for inspiration when hoping to increase site visits or improve their social media accounts.