Ford has released its first all-electric SUV—the 2021 Mustang Mach-E. This marks the beginning of a new energy-efficient strategy for the auto company.
The Mach-E will bring state-of-the-art technology to the new vehicle including a hands-free driving system and an infotainment system that customizes driver preferences and makes personalized suggestions. The interior of the vehicle includes a 15.5-inch center screen and a 10.2-inch information cluster in front of the steering wheel. The car is hoping to compete against electric staples like Tesla, who’s model X 100D can accelerate to 60mph in 4.4 seconds; the Ford Mach-E can reach 60mph in five seconds. Creating an electric Mustang could help Ford maintain the fan base that has come with the car most synonymous with the brand. A Gartner L2 report found that the term “Mustang” was tagged more than “Ford” on 86% of car enthusiast’s social media accounts. Ford hopes the fan following the original Mustang cultivates will translate over to the brand new, eco-friendly model.
The Mustang Mach-E will range in price from $44,000-$60,000. Ford has been making strides in the auto race to create electric cars. The brand recently struck a deal with Volkswagen to help create more electric vehicles.
Although the original mustang was known for its loud, sporty engine Ford is betting customers may be just as excited to drive a silent, environmentally conscious Mustang. As more auto brands work to create electric vehicles, they may look to Ford on how to turn a popular car electric.