As consumers slowly return to brick and mortar stores, Google updates its Shopping results to help them find new places to peruse.
The Shopping tab on Google’s search results will now include filters to narrow in on local businesses, shops with Coronavirus requirements, and businesses offering curbside pickup and delivery services. The filters could help customers prepare in advance for their shopping as many remain wary of in-store visits amid the ongoing pandemic. Through the Shopping tab, Google users can access the “Nearby” feature to find local stores and view the distance, directions, and store hours of adjacent businesses. When users search for a shoppable item they can also view local stores that have the same or similar items in stock. With many items selling out during the Coronavirus pandemic, Google’s search filters could help shoppers plan ahead and know whether they will be able to get an item in-store or not.
Google’s Shopping filters could make it easier for small businesses and local customers to find each other during the pandemic. With a significant increase in Google searches for “curbside pickup” and “safe shopping” since March, the site’s filters could appeal to users, who in turn may frequent the search engine more often. By positioning its search capabilities to fit current consumer shopping demands, Google could accompany users on most of the path to purchase and build relevance as a shopping assistant, according to a Gartner report on the topic. The unpredictability of product stock, store openings, and delivery options during the pandemic could further make Google’s Shopping filters essential to digital users. Highlighting businesses and safe order options is the latest pandemic era update from Google, following its launch of mobile meal ordering through Google Maps and weather alerts to prepare for natural disasters.
The Shopping filters allow it to stay up to date with consumer search trends while driving shoppers to local businesses during the pandemic. With the holiday shopping season quickly approaching, Google’s Shopping tab could become the go-to destination for finding open businesses and delivery preferences.