The magic of Harry Potter is here to cure lockdown ennui.
Harry Potter author J.K. Rowling announced the creation of “Harry Potter at Home”, an online hub for entertaining children through quizzes, audiobooks, puzzles, videos, and articles all related to the international franchise. Rowling’s goal is to “welcome all kids back to Hogwarts” during the strange times—particularly as internet usage and at-home learning surges. In addition to the 500 million Harry Potter books already sold, the online hub can engage loyal fans across the globe, according to a Gartner report. As well, the hub encourages newer and younger fans to get involved in the “Wizarding World”, potentially opening up the franchise to a host of new devotees.
“Harry Potter at Home” includes hours of digital recreation, like a free Audible reading of Harry Potter and the Sorcerer’s Stone, which is available internationally in six languages. The hub is in addition to Rowling’s original declaration to relax the series’ copyrights and allow teachers to virtually read the books to students during the pandemic—previously educators could not upload videos of themselves reading the Harry Potter books. Rowling and her team plan to find other ways to bring Harry Potter to kids all around the world during the pandemic, including the launch of a newsletter dedicated to everything “Hogwarts.”
J.K. Rowling is bringing kids into the magical world of Harry Potter right from their computer screens. While the pandemic has proven an unprecedented time for at-home education, providing an enthralling outlet for learning and entertainment can bridge the gap between books and digital media, and the magic and reality, to help keep fans occupied in lockdown.