For the third year in a row, Hulu’s “Huluween” debuts a cauldron full of hair-raising happenings and original scary movies. Hulu kicks off the month-long celebration this year with a portfolio of new content, including movies like Books of Blood and Little Monsters, plus a 22-part installment of its new thriller series Into the Dark. Hulu divided Huluween content into three categories: Screamy as Hell, Spooky not Scary, and Humorous Horror, so as to appeal to all types of viewers. The categories let users peruse everything from completely haunted to lighthearted content, which could drive a wide array of Halloween fans to the site. Unleashing a host of new movies and shows in October could help Hulu attract new audiences, including entertainment-starved consumers looking for new shows to watch from home. With people staying inside and online during the Coronavirus pandemic, Huluween could lift viewer spirits by giving them a way to still celebrate the spooky holiday while safely social distancing.
While on the site, viewers can partake in Hulu’s The Screamlands, its new 360-degree haunted house. The virtual, immersive experience walks viewers through five different rooms, including “Bad Hair Hellway” and “Huluween Hall”. The haunted house opens October 8 for those 18 and older and promises scream-worthy surprises at every turn. The Screamlands offers a digital alternative to visiting a haunted house, as many are closed this year during the pandemic. By creating its own haunted adventure, Hulu could engage fright fanatics and encourage users to spend more time on the platform, according to a Gartner report. While The Screamlands is Hulu’s solution to closed in-person houses this year, the platform is also giving fans a real-life spectacle. The streaming service set up a drive-in theater at the Los Angeles Equestrian Center, where viewers can watch movies including Hocus Pocus and Carrie the last weekend of October. Hulu is selling 150 tickets per night, giving LA fans a chance to enjoy an out-of-home Halloween experience.
Huluween’s variety of adventures and content allow Hulu to dress up as a Halloween destination. With celebrators taking their tricks and treats online this year, Hulu could draw in a new wave of viewers and boost its presence as a holiday content honcho.