How Ford Wins at Search

Half of product searches start on Google and the competition is fierce. Across auto brands, more than half pay to appear against competitor brands’ keywords.

So, how does Ford one-up the competition? Cody Stack, Director of Auto at Gartner For Marketers, lays out Ford’s strategy to sway consumers late in the purchase process.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts.