The only constant in the world of marketing? Change—in consumer preferences, that is. As the customer journey becomes increasingly digital, brands need to foster truly differentiated online experiences that actually pay off. Companies may be accelerating their business-wide digital investments, but most customers don’t see the impact.
The online world is incredibly saturated. To learn which digital experiences drive actual brand preference and loyalty, marketers must understand how customer needs and expectations are evolving. If executed correctly, brands can create a balanced portfolio of digital experiences that shape the trajectory of these customer journeys.
Find out how to expand beyond frictionless experiences to truly impact customer decision-making and determine where to concentrate marketing’s digital influence across the customer journey by tuning in to Gartner’s complimentary webinar this Thursday, May 6, 2021 at 11 AM EDT.