Want to enhance your brand? Elevate your e-commerce system. Dermalogica recently introduced a virtual reality education and e-commerce storefront to showcase its newest products.
Launched in early July, the e-store not only highlights the latest Dermalogica products, it also includes a digital avatar of Dr. Angela Murphy, the Vice President of technology and innovation at the skincare brand. The avatar will talk to users the way a dermalogist might to explain ingredients and usage about a range of products that will rotate through the store over the next year. The virtual reality shop also gives users access to Dermalogica’s skin analysic face mapping tool, how-to videos, and a Dermalogica aesthetician location finder. Finally, users can purchase products directly within the site. So far, the page has procured over 5,000 sessions and over 17,000 page views.
Not only has the hybrid method dismantled the classic 9-5 office structure, it’s now infiltrating the e-commerce structure. Brands looking for a way to liven up e-commerce and add an element of much-needed product education should consider building out a digital version of their stores.