Daily Insights

How to Master Global Marketing

By: Alizah Asif Farooqi | Oct 08, 2019

Brands often see international expansion as a panacea for revenue growth. But while the prospect of a global presence can certainly be enticing, it is not without its obstacles.

Local variables such as language, distribution platform, fulfillment and consumer preference are just some of the challenges that brands must face when gearing up for global growth. That said, if brands want to make their way around the world, they’ll require a healthy dose of marketing moxy. Customization, consciousness, and creativity make all the difference.

In a complimentary webinar airing October 31st, 2019 at 10 AM EDT, Gartner L2 will be revealing the findings from its intelligence reports on localization based on brand performance across seven countries. From catering to local audiences to gaining visibility into a region’s respective ecosystem to making the most out of owned channels and third party platforms, this deep dive into seamless global expansion is a must watch for brands of all backgrounds.