56% of time spent on strategic planning is wasted. But brands of all backgrounds desire and deserve a finely functioning marketing plan. Here’s how to simplify your strategy for supreme results, as designed by Gartner for Marketers.
1. Optimize Costs Instead of cutting costs, focus on optimizing them to protect prime sources of business value. How? First, gear up with a clear understanding of relative cost, risk, time and benefits of potential cost optimization initiatives.
2. Refresh Priorities As your strategy begins to take shape, consistently reset and refresh your priorities to identify and commit to new opportunities for growth – but keep cognizant of the costs of change.
3. Visualize Success Seeing is believing. Draw a map to see where you are going and how you will get there. Turn each touchpoint into tangible goals and prioritize those with long-term value over short-term rewards.