Daily Insights

How to Win Under Private Label Pressure

By: Alizah Asif Farooqi | Nov 26, 2019

Most consumers now willingly buy private-label options to save money.

This is reflected in the drastic increases of private-label over-the-counter (OTC) product sales and has also triggered changes to the digital environment itself. As a result, OTC brands are in the digital spotlight.

From how OTC brands win against increased private label pressure to what unique features and content they use to strengthen customer relationships, tune in on Thursday, December 5th at 11 AM EST for a complimentary Gartner webinar on the keys to optimizing pharma OTC digital commerce.