You might not be buying a bevy of backhoes online, but you still turn to the web to do your B2B buying research.
So, what’s John Deere doing to cut through competition and get in front of prospective buyers? Kyle Rees, Director of B2B at Gartner For Marketers, breaks down the company’s efforts to construct a competitive search strategy.
The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit GartnerL2.com.