As the world becomes ensnared by the Coronavirus pandemic, industries across the globe are gearing up to fight from the front. The torchbearers in this fight are the fashion powerhouses that have swayed from producing clothes to manufacturing protective masks, sanitizers, and other medical equipment. From pledging money to manufacturing medical essentials, here are the actions that various giants are taking.
Giorgio Armani has pledged a donation of €2 million to Italy’s Civil Protection and a range of Italian hospitals and institutions in the country. Armani also posted a full-page ad in nearly all the major Italian newspapers, addressing the health-care providers arduously fighting the Coronavirus outbreak. Additionally, Giorgio Armani is also utilizing its Italian manufacturing units to produce protective gear for healthcare workers.