LVMH is a top-tier luxury company dominating the fashion, jewelry, and watches sector according to a Gartner report. But in lieu of continuing production of cosmetics and perfumes, the designer company behind luxury labels including Dior, Givenchy, and Louis Vuitton announced plans to produce hand sanitizer at its factories during the Coronavirus pandemic. The french-based company plans to give all of the produced hand sanitizers to France’s authorities and hospitals for free. There is currently a critical shortage of antibacterial gel across the world, and LVMH’s helpful response will hopefully lift the burden of the shortage in France.
Like many places around the world, France has closed its restaurants and stores in an effort to combat the contagious virus—but the French government has also asked manufacturers to help produce products that are low in supply during the outbreak. LVMH is the first luxury company to answer the call for manufacturing help, though in the UK engineering firms have begun producing ventilators for its health system, and in China, electronics company Foxconn switched from producing iPhones to creating surgical masks. Many companies across various industries have been forced to halt production or close stores, but switching to producing highly needed products is a great way to not only help the public during the pandemic, but also work to maintain a stable economy.
LVMH’s public assurance to lend a hand during the Coronavirus outbreak could inspire other brands, such as Italian fashion houses, to begin producing goods for those in need—particularly in their home countries.