Daily Insights

Marketing in Uncertain Times: Managing Marketing Costs

By: Alizah Asif Farooqi | Mar 27, 2020

In the wake of the disruption that organizations are facing in the midst of COVID-19 and its ensuing effect on global markets, managing and optimizing marketing costs is essential. What steps should CMOs take to ensure they can respond accordingly?

Tune in today at 11 am EDT for a complimentary webinar with advice and insights from a panel of Gartner experts navigating marketing through these trying times.

For more insights and toolkits on leading your marketing organization through times of uncertainty, visit Gartner.com or reach out to your executive advisor.