The Coronavirus pandemic has caused many adults to face anxiety over their health and the economy, but younger people, too, are facing mental health anguish during this time.
Young people’s worrisome lack of social contact during the pandemic is the foundation for Netflix and Instagram’s new live series Wanna Talk About It?. The series will include stars of Netflix’s most popular movies and shows discussing mental health and self-care. The weekly show is running from April 9th until May 14th on Netflix’s Instagram account. Mental health experts from organizations such as Mental Health America and the National Alliance on Mental Illness will be included, answering user questions and examining challenges young people face during the pandemic.
The joint partnership makes sense given Netflix is the most popular streaming service among teens, and 65% of Instagram users are below 34 years old. The series also aligns with both platform’s recent efforts to address mental health. To help viewers feel less lonely in isolation, Netflix recently introduced “Netflix Party”, a way to simultaneously watch movies and shows with friends. Moreover, Instagram began hiding public-facing “likes” on posts last year to combat user anxiety—this move also helped Instagram place more emphasis on content and authenticity, according to a Gartner report on the topic.
Wanna Talk About It? could help both brands engage young audiences through positive mental health efforts. Speaking directly to young, impressionable users brings attention to the age group often overlooked when it comes to discussing the damaging mental effects of the Coronavirus pandemic.