Daily Insights

Merry Krispy-mas

By: Mackenzie Baker | Dec 19, 2019

Krispy Kreme has released a super-sweet holiday doughnuts lineup. 

The doughnut chain is bringing back some crowd favorites and introducing a few new festive confections. All of the doughnuts are adorned in holiday garb including the Santa Belly Doughnut, a creme-filled doughnut with a sprinkled red coat, and the green-frosted Present Doughnut. New to this year’s lineup is the Reindeer Doughnut—complete with pretzel antlers and a red candy nose. All of the doughnuts in the holiday collection are available until Christmas Eve, and the company is encouraging fans to get their hands on the limited-time doughnuts before they have to wait another year. Launching limited-edition products, particularly during the holiday season, traditionally bodes well for restaurant chains, according to a Gartner L2 report on the topic. Krispy Kreme is in good company with other brands including Starbucks, Dunkin’, and Dairy Queen who have also released special holiday treats each year. 

Krispy Kreme also took its holiday collection to a new level of exclusivity with a limited-time offer of a special Chocolate Glazed Wonderland collection available only from December 6- 8, 2019 at any of the chain’s locations. The special collection included the classic chocolate glazed doughnut and a holiday special—the chocolate glazed doughnut filled with cake batter. As such, Krispy Kreme had been heavily promoting the rare collection on its social media pages, reminding fans there was only a small window of time fans can snag this collection.

Krispy Kreme is helping fans indulge in a holiday-themed sugar high with its release of festive doughnuts. With the inclusion of a one-weekend only doughnut collection, the company has made its holiday doughnuts even more desirable—a tactic other food brands may want to give a go next holiday season.