Daily Insights

Nike Takes the (Modest) Plunge

By: Mackenzie Baker | Dec 17, 2019

Nike is making its female swimwear more inclusive with the addition of its modest swimwear line. 

Following the success of Nike’s Pro Hijab in 2017, the athletic brand is expanding its modest women’s line to include the Nike Victory Full-Coverage Swimsuit. The swimsuit is indeed a victory for countless female Muslim athletes who continuously face barriers in sports participation due to the modest dressing rules they follow and the lack of appropriate activewear available to them. The swimsuit includes four pieces: the full-coverage swimsuit, swim hijab, tunic top, and swim leggings. The four articles are all made with quick-drying fabric and are available in blue and black. The full-coverage swimsuit is top of the line, according to Nike, and will retail for $600—though the brand is also releasing separate pieces at more affordable price points including a swimming hijab for $40 and an $80 loose tunic. 

The inclusive swim line is the latest result of Nike’s focus on women’s activewear. The brand’s social media has been blanketed in promotions of female activewear products and famous women athletes sporting Nike. In particular, Nike’s Instagram, which promotes female-oriented content is what has helped set the tone for other activewear brands to design with females in mind, according to a Gartner L2 report on the topic. 

Nike’s inclusive swimwear line will officially launch on February 1, 2020, online and in all of the brand’s brick and mortar stores. The company wanted to take its time creating the swimsuit—going through fifty-five prototypes before it found a hydro-hijab that would not budge when athletes swam laps. The swimsuits will also include mesh that serves a “gill-like” purpose, allowing water to drain out on land. 

Nike’s introduction of a full-coverage swimsuit is making a splash in the traditionally not-very inclusive activewear sector. The brand has created a swimsuit that its hope is not only practical, but also inclusive—and that encourages other activewear brands to represent all athletes too. 

See more: activewear , nike , swimwear , Nike