Daily Insights

Nintendo Switches Up Travelling

By: Mackenzie Baker | Feb 18, 2020

Nintendo is helping travelers kill time at select airports around the United States.

Nintendo has created “on the go” gaming pop-up lounges across four airports, each equipped with Nintendo Switch and Nintendo Switch Lite systems where gamers can play games including The Legend of Zelda: Breath of the Wild, Super Mario Party, and Mario Kart 8 Deluxe.  The pop-ups will be open until March 29th at Washington D.C.’s Dulles Airport, Seattle’s Tacoma International Airport, as well as the Chicago O’Hare and Dallas Love Field Airports. In addition to playing the games in the lounge, travelers can also purchase the gaming systems that come with a free travel case in the pop-up shop. 

Nintendo is the only gaming brand found in Gartner’s Digital IQ Index: Consumer Electronics US 2019 to see year-over-year site traffic growth—which makes sense, given the brand’s fervent fan base and internationally popular games. While Nintendo has been able to tap into its fanbases primarily online, providing an in-person experience—particularly in a unique environment like an airport—could allow Nintendo to reach current and potential fans in a new form.

Relaxing in a lounge playing Super Mario Party is Nintendo’s answer to dealing with the bustle of airport travel; this could even spark a trend for consumer electronics brands as more travelers look for ways to pass time before flying.