One of the most nostalgic names around gives itself a dynamic new digital makeover.
Chuck E. Cheese dropped its first-ever mobile app and rewards program just in time for summer. The classic brand’s new startegy is anything but nostalgic. It allows customers to redeem rewards, book birthday reservations, purchase gift cards, access Chuck E. Cheese content on YouTube Kids, and manage benefits that come with its new Summer Fun Pass, all through the app. Customers can also order for pickup or delivery via the app until in-store dining capabilities return.
After a rough year for restaurants, as observed in Gartner’s report on the sector, Chuck E. Cheese’s omnichannel approach hints at post-pandemic circumstances that see consumers excited to return to in-person activites, though still in need of a push. Enter the brand’s new digital rewards program, which allows members to earn one point for every spent in-store, online, or in-app.
Because Chuck E. Cheese mainly caters to kids, it might not needd much help setting up a successful comeback since many parents have become increasingly fed up trying to find ways to entertain their children throughout the pandemic. As this was one of the most poignant pain points of the crisis, brands of all backgrounds may want to consider how they can target youngsters as well.