Daily Insights

Pokemon Go(es) Inside

By: Mackenzie Baker | Apr 02, 2020

Pokémon Go is tweaking its popular mobile game to keep users entertained during the current crisis. 

The well-known AR-game is traditionally played outside, but with users all around the world encouraged to stay inside, the app is editing features to be more  “indoor friendly.” Battle League, the most popular game on the app, formerly required players to explore the outdoors during gaming sessions—but now users can play it inside and virtually connect with other indoor players too. Indeed, Pokémon Go is quickly taking steps to accommodate users during the COVID-19 pandemic, while preserving the quality of the gaming app, according to a Gartner report on the topic. 

Although Pokémon Go pioneered location-based AR gaming, its key element—exploring the outdoors—has now been disrupted. The brand traditionally holds public gatherings so players can explore together, but has postponed all current events. Pokémon Go now solely relies on digital engagement, having increased its social media promotions to make up for lost in-person meetups. By prioritizing safety regulations, Pokémon Go can help millions of worldwide users do the same. 

Pokemon Go is keeping fans entertained no matter the location while also helping promote social distancing practices, encouraging social connection without the pressure of meeting up.