New Orleans is home to jazz music and Popeyes, and the two are now coming together to create an at-home rendition of the brand’s signature jingle.
Popeyes originally recruited out-of-work musicians from New Orleans to record its “Love That Chicken From Popeyes” jingle from their homes, but after a nationally positive reaction, the brand opened up the campaign to artists across the country. Though the original jingle is jazz-inspired, musicians can submit their versions in any genre, including country, rock, or rap. Using Twitter, Instagram, or Facebook, performers can present their jingle to the brand by including the hashtag #LoveThatJingle. Utilizing social media for the campaign could help the brand gain organic traction and increase engagement with fans, according to a Gartner report. Popeyes will be selecting numerous musicians’ work, all of whom will be paid for their renditions. The chosen jingles will be aired on TV and radio, and also promoted on social media.
The restaurant brand launched the Love That Jingle campaign to help performers affected by Coronavirus-related closures. With live entertainment on hold across the country, many musicians have faced economic hardships. The contest could not only help musicians make some extra money, but also give them covetable exposure. Popeyes created a landing page on its website to explain the competition and list the sheet music for musicians to learn. The winning artists will be chosen on May 25. Love That Jingle is the second social media initiative launched by Popeyes during the Coronavirus pandemic. In March, the brand created a Netflix giveaway, where it handed out streaming profiles and passwords on Twitter to entertain customers during lockdowns.
Popeyes is keeping the music and its marketing presence alive during the Coronavirus pandemic. Helping out-of-work musicians showcase their talents could resonate with fans all over the country, who may give back to the brand by ordering food or sharing the new jingle commercials on social media.