Food Network is giving fans the chance to cook live with their favorite chefs thanks to its new Food Network Kitchen app.
The subscription-only app will give users access to 80,000 recipes and twenty-five live, interactive cooking classes each week hosted by network stars including Giada De Laurentiis, Bobby Flay, and Martha Stewart. The lineup for the live cooking classes will be announced a week in advance, giving users enough time to get ingredients for the episodes they want to partake in. Food Network Kitchen has also partnered with Amazon Fresh to order and deliver groceries for users who may be missing just a few ingredients for an app recipe. Amazon is currently the leader in sponsored product partnerships, according to a Gartner L2 report on the topic, so it makes sense that Food Network Kitchen has also partnered with Amazon Echo, Alexa, and Fire TV, helping users listen or watch the app content from any device.
In addition to live cooking classes, the app will also have sections dedicated to on-demand cooking classes for specific areas such as “Thanksgiving dishes” or “Mexican cuisine.” The app will be a combination of live cooking, traditional recipes, and on-demand video—all of which subscribers can get access to for $47.99 a year.
Food Network Kitchen is changing the way users cook and watch television. The app could become the ultimate kitchen companion and criterion for how brands interact with customers via mobile.