The world’s largest retailer is teaming up with ThredUp, the world’s largest resale platform, to sell secondhand items on the former’s website. Shoppers can add ThredUp items to their cart in addition to regular Walmart items and can return any purchased items at the brand’s stores or online. Walmart shoppers will have access to ThredUp’s 750,000 pre-owned items including clothing, shoes, accessories, and handbags, which have been certified as “new” or “like new”.
ThredUp has collaborated with several companies in the past including Madewell, eBay, and Macy’s. Walmart is now the latest—and largest—partnership, as ThredUp looks to tap into the mega-retailer’s 265 million weekly customer base. Generating a resale partnership could help Walmart differentiate itself from other multicategory retailers, according to a Gartner report. By creating a “storefront” on the Walmart website, ThredUp encourages shoppers to purchase resale items while doing their regular shopping. Letting customers shop ThredUp’s products without having to navigate a separate website could build loyalty and make them more willing to repeatedly shop resale with Walmart. The collaboration could also further establish Walmart’s role in the fashion retail industry, particularly as Millenial and Gen-Z shoppers become more interested in buying clothes secondhand.
Walmart’s new partnership could help it evolve as a fashion and resale destination. The diverse selection and affordability of ThredUp’s products have the potential to appeal to Walmart’s large and diverse consumer base, and could attract new customers looking to shop resale from a well-known platform they may not have considered in the past.