Daily Insights

Room to Grow

By: Honor Flannery | Jun 14, 2019

As the complexity of B2B buying continues to rise and B2B buyers spend more time learning—and buying—online, marketing leaders at manufacturing firms must focus their attention on using digital to attract customers and move them to the point of sale. While B2B buyers reward those brands that help them move efficiently through the buying process, many brands struggle to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions.

As the pressure to advance up the digital curve increases, marketers at manufacturing companies must dramatically improve their digital marketing in order to better position their companies for growth and defend against current competitive and incoming disruptive threats. Get to know the current state of digital for B2B manufacturers in this interactive, based on Gartner L2’s Digital IQ Index: B2B Manufacturing.