Seasoned for Success

Recipe content is table stakes for food brands, but sites like Allrecipes and The Kitchn dominate the conversation across social platforms…except for YouTube. Enter: McCormick.

Ally Flechsig—CPG Advisory Specialist at Gartner For Marketers—talks about the spice brand’s efforts in translating not only best-in-class recipe videos, but creative content footing to the platform’s unique trends, into outsized brand performance.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit Gartner.com/marketing.