Daily Insights

Sephora’s Newest Beauty Advisor

By: Mackenzie Baker | Oct 29, 2019


Would you accept skin care recommendations from Siri or Skynet? Maybe not, but you might have been served A.I.-picked recommendations, thanks to Sephora.

As retailers ramp up artificial intelligence adoption to aid everything from customer service to product development, Katie Groody—senior research specialist for Beauty US at Gartner For Marketers—talks about Sephora’s use of A.I. to serve you the personalized site content you want.

The Two-Minute Case Study series presents bite-sized best practices across digital efforts. To learn more, visit www.gartner.com/marketing.