Daily Insights

Some Bells and Whistles

By: Kyle Rees | Sep 24, 2019

One notable application of the concept of buyer enablement comes from Bell Flight, a brand ranked average in Gartner L2’s Digital IQ Index: B2B Manufacturing. Bell Flight offers an engaging way for buyers to build their own helicopter; prior to contacting sales, the configuration allows visitors to assess their needs and Bell Flight’s product options according to Gartner L2’s report on the topic.

Brands should ensure that product landing pages and guided selling tools help connect customers to relevant next steps in the purchase process. Doing so helps increase channel-specific conversion metrics, like visits to a product page or conversions from product pages to carts.

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