Daily Insights

Soundtrack to Streaming

By: Mackenzie Baker | Nov 20, 2020

The Rock and Roll Hall of Fame rolls out a podcast dedicated to speeches given by honorees during its annual induction ceremony. The podcast includes famous speeches from the past 35 years, beginning with The Beatles in 1988 up until Stevie Nicks in 2019. 

The “Rock and Roll Hall of Fame Induction Vault” series set the stage for a virtual celebration for the class of 2020, following a cancelled in-person ceremony due to the Coronavirus pandemic. To build buzz around the renowned ceremony, fans can take a trip down memory lane by listening to the speeches and remarks of fan-favorite inductees from years past. Many of the episodes will feature content not previously released for TV, giving fans an inside listen to the minds behind the music. While the artists are known for their music, the podcast will focus exclusively on induction speeches, where inductees often pay tribute to the influences behind their songs. The podcast is produced by iHeartMedia, with the first four episodes released on November 6. Each Friday through the end of the year, four new episodes will launch on streaming services, including Spotify, Apple Music, and iHeartMedia Radio. The media magnate already has a second season of episodes in the works for 2021, as well. 

Since the Rock and Roll Hall of Fame Induction Ceremony began in 1986, 338 honorees have been inducted. The first season of the Induction Vault podcast will include 30 of those honorees, chosen to represent the broad spectrum of rock and roll music. By reflecting upon the umbrella of music representation, the podcast could appeal to a wider audience. The series could also entice streamers seeking mobile entertainment during the pandemic, but who have grown tired of traditional podcasts, shows, or music, according to a Gartner report. By offering original content, including speeches from years ago that are not easily accessible, the Rock and Roll Hall of Fame Induction Vault could gather a loyal following. The podcast could particularly resonate with younger listeners, who may not have been around as long as the ceremonies, but who are more keen to listen to podcasts than older generations. While  travel to the actual Rock and Roll Hall of Fame in Cleveland, Ohio is limited, the podcast series creates a safe alternative to fill the void for music devotees. 

The Rock and Roll Hall of Fame merges music with podcasts to produce a unique sound for some of the stars behind the songs. By turning to podcasts to stay relevant with young streamers, the Rock and Roll Hall of Fame could engage a new generation of fans and remodel its marketing strategy for a new era of entertainment.