Daily Insights

Tech’s Tennis Shoes

By: Mackenzie Baker | Oct 12, 2020

Cole Haan’s newest collaboration may look familiar to many business consumers. The luxury label collaborated with none other than communication platform Slack to create shoes fit for the home office. 

The Cole Haan x Slack sneaker collaboration is a business casual look for the age of remote work and athleisure, and gives consumers a way to show their love for a platform they may frequent each work day. The shoes are modeled after the Slack logo, which features four colors—aqua blue, yellow, green, and light red. Each shoe in the collection spotlights a different logo color on the sole and includes the slack logo behind the heel. The bright Slack logo colors meshed with the crisp white of Cole Haan’s sneaker makes the shoe eye-catching and potentially appealing to consumers looking for a new pair of casual sneakers to start their next socially-distanced conversation with. The unisex shoes are designed to be lightweight and breathable, with Cole Haan labeling them as the perfect shoe for “city living, kicking back, or working.” The Cole Haan x Slack collection is only available to consumers in the U.S. on the shoe brand’s website, where they can purchase a pair for $120. 

Though Cole Haan x Slack may seem unexpected, the collection could make sense as it taps into two top trends of the Coronavirus pandemic—digital work and athleisure. With the shoe collection, Slack could step outside of the business world while Cole Haan could touch base with professional customers who are no longer in need of heels or oxfords to wear to the office, but could benefit from a sleek pair of stretchy sneakers. Luxury footwear brands have slowly slid into the activewear sector as consumer demand for couture-comfort grows, according to a Gartner report, so it makes sense that Cole Haan would create sneakers that could appeal to its homebound business base. Cole Haan and Slack are promoting the limited-edition collection on Instagram and Twitter, where viewers can take a look at each color and shop the shoes directly. Making the shoes convenient to shop could boost product awareness and get it from the screen to the streets faster.

Like Cole Haan x Slack, unexpected brand pairings—including KFC x Crocs—have become a fun way to keep consumers on their toes. With their new athleisure collection, Cole Haan and Slack could prove a surprising pair that might appeal to everyone from students to office workers.