Daily Insights

The Age of Digital Dating

By: Mackenzie Baker | Apr 23, 2020

To keep people engaged and interactive during the Coronavirus pandemic, Bumble has created new dating features to help form positive virtual connections.  

Traditionally, Bumble users can only see matches within a 50-mile radius, but now they have the option to expand their distance filters to anywhere in the country. Bumble has also added “Virtual Dating Badges” to profiles that signify if a user is willing to date via video chat and as such, users can update their own settings to only be shown profiles of others looking to date virtually. For every user that adds the badge to their profile, Bumble will make a donation to the WHO-COVID Solidarity Response Fund. 

While Bumble already had built-in video chats and voice calling, the app is now adding voice messaging for users. In the last two weeks of March, Bumble saw a 93% increase in video calls and voice chats, with a 26% increase in overall messaging since the pandemic began. As an app that thrives on repeat engagement, according to a Gartner report, it makes sense that Bumble would update its features to be more accommodating to people staying home, particularly as virtual dating becomes more prevalent than ever before. With more than 90 million users in 150 countries, Bumble’s new virtual features could keep the app top of mind for those looking to connect while adhering to social distancing. 

As hordes of users continue to self-isolate, Bumble’s new features could provide some much-needed social salvation.