The allure of having a video hub—a page dedicated to a brand’s video assets—is obvious for both brands and users, as it provides a wealth of informational content for consumers.
Almost a third of brands analyzed in Gartner L2’s report on the topic have video hubs, with beauty & haircare and auto brands leading. However, simply having a video hub is not enough—it must be accessible, whether that means placing it in the main navigation and/or linking to it from various pages on the brand site.
While the term ‘video hub’ conjures an image of a page consisting only of videos, best-in-class brands capitalize on this feature by fleshing it out. The Home Depot is a leader because it not only congregates its videos into one place, but also builds out instructional guides to go alongside them. These guides also link to products used in the tutorials. Furthermore, The Home Depot ensures that its plethora of videos are easily accessible, linking to them not only from the homepage, but also from various product pages.