Daily Insights

The Necessary Moves

By: Alizah Asif Farooqi | Aug 19, 2019


While health-minded millennials influenced a decline in overall liquor sales growth, they’ve also played an instrumental role in the growth of liquor sales online. So how can brands reach this digitally savvy demographic?

Opportunities exist across search and site optimization, but have historically old fashioned spirits brands made the necessary moves to remain top of mind in a digital age?

The 2019 Gartner L2 Digital IQ Index: Spirits US benchmarks the digital competence of 69 spirits brands operating in the U.S.