As the Coronavirus pandemic coincides with the holiday season, many consumers are left at home with a desire to travel or give back. A new travel startup aims to help them do both at the same time.
Next Adventure is a digital travel platform that rewards consumers with travel credits in exchange for donating to charity. The travel site primarily focuses on bringing travelers from around the world to Africa and spotlights several conservation and community programs across the continent for consumers to donate to. The “eco-tourism” effort includes a holiday promotion where consumers can have their donations matched up to $500 each and will also gain a travel accommodation credit to be redeemed anytime through 2022. While the aviation and hospitality industries are far from recovered, international travel is expected to pick up starting early next year, meaning consumers could begin planning now for their next adventure. The pandemic has caused consumer cravings for travel to swell according to a Gartner report, so Next Adventure’s timely philanthropic proposition could take flight.
Consumer generosity has also risen during the Coronavirus pandemic, with Americans donating 25% more this Thanksgiving season than in years past. By tapping into consumer’s generosity, Next Adventure could engage an enthusiastic audience and extend its stream of donations to reach more charities. Adapting its strategy to reach at-home consumers during the holiday season—which is traditionally a peak travel time—could also inspire consumers to begin booking travel plans while learning about international charities and organizations in need during the pandemic. Spreading the word about its charity give-back campaign and travel incentives online and across social media could also help Next Adventure grow its following and raise awareness of its cause. By turning to Instagram and Twitter, specifically, the travel platform could connect with younger consumers who are spending more time on their phones and tentatively planning adventures for the new year.
By merging generosity with journeys, Next Adventure could appeal to a new generation of consumers with an itch for both adventure and altruism.