Too often, marketing leaders lack confidence in their measurement tactics. As post-pandemic circumstances take shape, accurate and effective analytics will be more and more important for brands of all backgrounds into 2022.
As a marketing operations leader who wants to move successfully into the future, you should:
Map your vision. Align marketing metrics to business drivers by determining what metrics are most appropriate to each layer of your business and marketing organization.
Select your strategy. Accelerate the selection of metrics and measurement methods by identifying those suited to your organization’s marketing analytics maturity.
Prioritize your resources. Plan for future investments by developing use cases, and prepare to close capabilities gaps by designing flexible, adaptable teams.
To learn more about improving your measurement tactics to drive better results, register and tune in to Gartner’s webinar this Wednesday, March 17.