The year 2020 was full of unexpected challenges. But that doesn’t mean your post-pandemic strategy has to be a by-product of the past.
The hard truth is that in many ways the pandemic exacerbated pre-existing challenges and accelerated in-progress adoption of consumer behaviors, attitudes, and trends. Marketing leaders need to look at consumers through a new lens and respond accordingly to evolved behaviors, preferences, and perceptions that have changed over the past year. At the same time, it is imperative that brands can confidently decipher which of these changed behaviors is just another by-product of the pandemic, and which ones are here to stay, especially as more people become vaccinated along the way.
To gain an understanding not only about what’s changed or changing for consumers, but also what shifts have been in the works long before COVID entered reality, and what it all means for marketers heading into the post-COVID future, tune in to Gartner’s complimentary webinar this Thursday, April 8 at 11 AM EDT.