Daily Insights

The Social Distancing Festival

By: Mackenzie Baker | Apr 15, 2020

In the wake of COVID-19, millions around the world are facing disappointment over canceled events but one festival is still bringing people together—albeit digitally. 

The Social Distancing Festival is being held online to celebrate art from all around the world—including plays and musicals, writing, and photography. The idea behind the festival is to bring millions together at a time when those self distancing are in great need of community. The website hosts live streams where viewers can tune in to see live performances—the website also offers submissions for any artists looking to virtually share their craft. True to any festival, there is also a “Beer Tent” where community members meet up—this tent, however, is in the form of an online chat room. 

An online festival of this scale is unprecedented, but with millions of people homebound, the shows could provide the perfect distraction. The project was created by playwright Nick Green, who wanted to shine a spotlight on artists whose projects were canceled due to Coronavirus. The platform gives them the chance to present work that might otherwise have not been seen. Presenting works through live videos could help the festival gain high engagement rates as they help artists capture viewer attention and interests immediately, according to a Gartner report on the topic. 

While many around the world are homebound for the next few weeks, The Social Distancing Festival has emerged as a quick fix for digital entertainment.