Daily Insights

The Spirit of Snacking

By: Mackenzie Baker | Dec 09, 2020

Frito-Lay launches its own line of brand merchandise tailor-made for the holiday season. The new collection includes apparel, accessories, and winter wear that could leave fans hungry for more. 

Through the new merchandise collection, consumers can wear their love of snack food on their sleeve. The collection includes items like sweaters, hats, scarves, and jackets featuring fan favorite snack brands such as Lay’s, Cheetos, Doritos, and Smartfood. Each item design is inspired by each food’s packaging and includes each brand’s logo colors and name along with red and green accents for the holiday season. Many of the items also include images associated with the foods, such as onesies that include cheetah spots for Cheetos, mini triangles for Doritos, and popcorn pieces for Smartfood. Consumers can peruse Frito-Lay’s merchandise microsite to see everything available for purchase, including limited-edition holiday themed chip packages, which can be sent to friends and family members as gifts. As an added incentive for snack-loving shoppers, Frito-Lay will include a corresponding package of chips along with every merchandise purchase, allowing fans to match their snack on the spot. 

Frito-Lay’s seasonal snack swag follows a trend that began gaining ground last holiday season, when brands including Taco Bell, Dunkin’, and McDonald’s all unleashed their own lines of limited-edition, holiday merchandise. Since then, consumer demand for atypical brand products has grown, leading other companies such as Mucinex and Ranch to launch their own clothing collections. Frito-Lay will now also join this trend, allowing it to engage consumers outside of the snack aisle and boost its image as a lifestyle label. While the festive collection could help the brand build relevance with consumers, it also provides an opportunity for additional sales during the holiday season. Frito-Lay has seen a sales surge this year as more consumers lean into comfort food and snacks while home during the Coronavirus pandemic, according to a Gartner report. However, creating an alternative revenue stream via apparel could further sustain the brand’s growth. While Frito-Lay has yet to promote its merry merchandise via social media, relying on word of mouth from fans online could help it spread the word and increase loyalty with consumers. 

With its jolly apparel collection, Frito-Lay invites consumers to spread cheer and their love of chips this season. By modeling its merchandise after its most popular snack brands, Frito-Lay could serve up support from loyal customers and expand its presence as a lifestyle label.